issues+ad+or+a+personal+ad


 * Is this ad a issue ad or personal ad?**

-This is an "issue" ad in that McCain does not recognize the value of women's work as equal to the value of work conducted by men in the American society. This creates a very non equal position "issue" for women to accept.

-This ad is an 'issue' ad in that the inequitable opinion and belief of McCain creates an economic issue for women who spend the same amount of time working to         support their families. If women are not paid the same as a man, for example, 23% less ( as per the statistic women are paid only 77% on the dollar that men are          paid)then their standard of living is 23% lower than mens, which is an economic issue.

-But this ad is also a 'personal' statment that McCain believes that women's value in society reflects upon being less in value than men, and it displays how McCains position and attitude toward working women is offensive to women, which becomes very personal.